Business Performance Health
Composite score
Top-line
Composite Score
Brands On Track
Brands At Risk
Brand Health
| Brand | Achievement |
|---|
Cashflow & Collections Alerts
Nouran Net Cash Flow (EGP) (per brand) + Basant Overdue (EGP) / Basant Top Risk / Escalation (per Oligence client)
| Level | Source | Issue | Detail | Balance |
|---|
Active Projects & Deadlines
Cross-brand roadmap, sorted by due date.
| Khaled Brand | Khaled Name of the task | Khaled Deadline | Khaled satus | Khaled notes |
|---|
Team Pulse
Overtime and delivery scorecards, across the group. Each card = one row from either Basant team member / Basant rank / Basant note, or Rana team member / Rana rank / Rana note (both in the OLIGENCE tab) — the same person can appear twice if rated in both blocks.
IMFND Dashboard
Health score
Executive Home
IMFND at a glance · current period
ACCOUNT INTELLIGENCE BRIEFING
IMFND Business Health
Health Score
Fatma Total Revenue (EGP)
Fatma Achievement (%) 1
Fatma Total ROAS
Fatma Total Leads
Fatma New Tickets Sold
Key Metrics
Every tracked metric for IMFND · current period
ROAS by Program
Fatma Top Program (dimension) · Fatma Top Program Revenue (EGP) (metric) — one bar per distinct program found in the matched rows.
Lead Funnel
Total leads to lost · July 2026
Training Programs — Pipeline
Current bookings vs. capacity, by course
| Fatma Training Programs name (Pipeline) | Fatma Tickets Closed (Pipeline) | Fatma Remaning | Fatma Target tickets (Pipeline) | Fatma Achievement (%) 5 | Fatma Under Collection |
|---|
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
Nouran Cash In (EGP)
Nouran Cash In — # Transactions
Nouran Total Cash Out (EGP)
Nouran Net Cash Flow (EGP)
Revenue & Efficiency Detail
Khaled Total PAID Revenue (EGP)
Khaled Total Organic Revenue (EGP)
Fatma Total ROAS
Fatma Paid ROAS
Cost Base & Subscriptions
Fixed + variable · IMFND-specific tools
| Nouran Subscription / Tool-IMFND | Nouran Brand(s) Served-IMFND | Nouran Monthly Cost (EGP)-IMFND | Nouran Billing Cycle-IMFND | Nouran renewing date-IMFND | Nouran Payment Method-IMFND | Nouran Status-IMFND | Nouran Notes-IMFND |
|---|
Operations
Delivery, fulfillment and training cohorts — moved here from Sales Detail.
Training Programs — Delivered
Closed cohorts vs. target, by course
| Fatma Training Programs name | Fatma Target tickets | Fatma Tickets Closed | Fatma Target revenue | Fatma Sales revenue | Fatma Achievement (%) 4 |
|---|
Fatma Online Orders
Fatma Offline Orders
Fatma Refunds (#)
Fatma Refund Value (EGP)
Content
Published output and platform performance — current period
Fatma Articles Published
Fatma Carousels Published
Fatma Reels Published
Fatma AI reels Published
Fatma Emails Sent number of clients
Fatma bulk whatsapp sent number of clients
Fatma Total Platform Views
Fatma Total Platform engagment
Fatma Total Platform New Followers
| Platform | Fatma Views | Fatma engagment | Fatma new followers |
|---|
Active Projects & Deadlines
| Khaled Brand | Khaled Name of the task | Khaled Deadline | Khaled satus | Khaled notes |
|---|
AS Dashboard
Health score
Executive Home
AS at a glance · current period
ACCOUNT INTELLIGENCE BRIEFING
AS Business Health
Health Score
Nourhan B2C+B2B Revenue (sum)
Nourhan Achievement (%) B2C
Nourhan B2C Sales new tickets revenue (EGP)
Nourhan total leads
Nourhan total new Tickets sold
Nourhan B2B Sales new tickets revenue (EGP)
Nourhan B2B Pipeline (# open) + Value (EGP)
Nourhan Tickets Sold + B2B Sales tickets number (sum)
Total Revenue combines B2C + B2B but isn't consolidated into one monthly line yet — a flagged tracking gap.
Key Metrics
Every tracked metric for AS · current period
Nourhan B2C Sales new tickets revenue (EGP)
Khaled Total PAID Revenue (EGP)
Khaled Total Organic Revenue (EGP)
Nourhan Achievement (%) B2C
Nourhan total leads
Nourhan Cost / Paid leads
Nourhan total new Tickets sold
Nourhan New Tickets Sold - new Organic
Nourhan New Tickets Sold - paid
Nourhan total Conversion Rate (%)
Nourhan Organic Conversion Rate (%)
Nourhan Paid Conversion Rate (%)
Nourhan Total Spend ($)
Nourhan Cost / Paid New Tickets (EGP)
Nourhan Total ROAS
Nourhan Paid ROAS
Khaled Clicks
Khaled CPC ($)
Khaled CPM ($)
Khaled CTR (%)
B2C Sales
Aug 1–9, 2026 · weekly target vs actual
B2B Pipeline
4 open opportunities, current period
Nourhan B2B Pipeline (# open)
Nourhan B2B Pipeline Value (EGP)
Nourhan B2B Sales new tickets revenue (EGP)
Nourhan Companies Approached (B2B)
Training Programs — Pipeline
Current bookings vs. capacity, by course
| Nourhan Training Programs name (Pipeline) | Nourhan Tickets Closed (Pipeline) | Nourhan Remaning | Nourhan Target tickets (Pipeline) | Nourhan Achievement (%) 4 | Nourhan Under Collection |
|---|
Operations
Training cohorts, delivery activity and account status this period.
Training Programs — Delivered
| Nourhan Training Programs name | Nourhan Target tickets | Nourhan Tickets Closed | Nourhan Target revenue | Nourhan Sales revenue | Nourhan Achievement (%) 3 |
|---|
Content
Published output and platform performance — current period
Nourhan Articles Published
Nourhan Carousels Published
Nourhan Reels Published
Nourhan AI reels Published
Nourhan Emails Sent number of clients
Nourhan bulk whatsapp sent number of clients
Nourhan Total Platform Views
Nourhan Total engagment
Nourhan New Followers
| Platform | Nourhan Views | Nourhan engagment | Nourhan new followers |
|---|
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
Nouran Cash In (EGP)
Nouran Cash In — # Transactions
Nouran Total Cash Out (EGP)
Nouran Net Cash Flow (EGP)
Cost Base & Subscriptions
Fixed + variable · AS-specific tools
| Nouran Subscription / Tool-AS | Nouran Brand(s) Served-AS | Nouran Monthly Cost (EGP)-AS | Nouran Billing Cycle-AS | Nouran renewing date-AS | Nouran Payment Method-AS | Nouran Status-AS | Nouran Notes-AS |
|---|
Active Projects & Deadlines
| Khaled Brand | Khaled Name of the task | Khaled Deadline | Khaled satus | Khaled notes |
|---|
Oligence Dashboard
Health score
Executive Home
Oligence at a glance · current period
AGENCY INTELLIGENCE BRIEFING
Oligence Business Health
Health Score
Basant Total Revenue - Agency (EGP)
Basant Achievement (%)
Basant Total cash in / collected - Agency (EGP)
Basant Pending / outstanding (EGP)
Basant Overdue (EGP)
Marketing Metrics
Basant Total Revenue - Agency (EGP)
Basant Achievement (%)
Khaled Spend (EGP)
Basant Pipeline - Quotation (#)
Basant Pipeline - Quotation value
Companies Approached
Khaled Clicks
Khaled CPC ($)
Khaled CPM ($)
Khaled CTR (%)
Content
Delivery mix and platform performance — from Rana's content log, current period
Rana Total Outputs
Rana ready to publish
Rana In Progress
Rana Approvals Pending
Rana Video & Production
Rana AI Video
Rana carousels
Rana static posts
Rana Copies Written + Rana shoots
Rana On-Time Delivery % + Rana Defect Rate %
Rana Leads ( whatsaap + leads )
Rana Top Delivered Service
Platform Performance
Total across all platforms, plus per‑platform breakdown
Rana Total Platform Views
Rana Total Platform engagment
Rana Total Platform New Followers
| Platform | Rana Views / Impressions | Rana Engagment | Rana New followers | Rana visits |
|---|
Revenue Recognition
Total revenue, what's landed, and what's still pending or overdue — matches Basant's agency log.
Nouran Cash Out - Salaries Allocated (EGP)
Nouran number of Cash In Payments ( AS / IMFND) + Nouran Cash In — # Transactions
Basant MER - Oligence (blended)
Cost Base & Subscriptions
Fixed + variable · company‑wide, not yet split by account
| Nouran Subscription / Tool-OLIGENCE | Nouran Brand(s) Served-OLIGENCE | Nouran Monthly Cost (EGP)-OLIGENCE | Nouran Billing Cycle -OLIGENCE | Nouran renewing date -OLIGENCE | Nouran Payment Method-OLIGENCE | Nouran Status-OLIGENCE | Nouran Notes-OLIGENCE |
|---|
Client Portfolio
7 accounts · sorted by urgency
| Basant Brand | Basant services | Status (derived) | Basant Top Risk / Escalation | Basant Total Revenue - Agency (EGP) | Basant Total cash in / collected - Agency (EGP) | Basant Pending / outstanding (EGP) | Basant Total Spend - All-in (EGP) | Net Cash Flow (computed) |
|---|
Cash Out and Net Cash Flow aren't split by account yet — see Oligence › Finance › Cost Base for the company‑wide total.
Team Scorecards
Delivery capacity, team scorecards, tracking gaps and next-step accounts. Each card = one row from either Basant team member / Basant rank / Basant note, or Rana team member / Rana rank / Rana note (both in the OLIGENCE tab) — the same person can appear twice if rated in both blocks.
Active Projects & Deadlines
| Khaled Brand | Khaled Name of the task | Khaled Deadline | Khaled satus | Khaled notes |
|---|