Business Performance Health
Composite score
Top-line
Composite Score
Brands On Track
Brands At Risk
Brand Health
| Brand | Achievement |
|---|
Cash Flow by Brand
| Brand | Cash In - # Transactions | TOTAL Cash In (EGP) | Total Cash Out (EGP) | Net Cash Flow (EGP) |
|---|
Cost Base & Subscriptions
Fixed + variable · across all brands
| Brand(s) Served | Subscription / Tool | Monthly Cost (EGP) | Billing Cycle | Renewing Date | Payment Method | Status | Notes |
|---|
Active Projects & Deadlines
Cross-brand roadmap, sorted by due date.
| Brand | Name of the task | Deadline | satus | notes |
|---|
Team Pulse
Overtime and delivery scorecards, across the group. Each card = one row from either Basant team member / Basant rank / Basant note, or Rana team member / Rana rank / Rana note (both in the OLIGENCE tab) — the same person can appear twice if rated in both blocks.
IMFND Dashboard
Health score
Executive Home
IMFND at a glance · current period
ACCOUNT INTELLIGENCE BRIEFING
IMFND Business Health
Health Score
Total Revenue (EGP)
Achievement (%) - Revenue
Total ROAS
Total Leads
New Tickets Sold
Achievement (%) - Tickets
Top Program
Top Program Revenue (EGP)
Key Metrics
Every tracked metric for IMFND · current period
Total Revenue (EGP)
Revenue Target (EGP)
Achievement (%) - Revenue
New Tickets Sold (Total)
New Tickets Target
Achievement (%) - Tickets
Key Metrics
Every tracked metric for IMFND · current period
Total Leads
New Tickets Sold (Total)
New Tickets Conversion Rate (%)
Organic New Sold Tickets
Organic Conversion Rate (%)
Total Revenue (EGP)
Total ROAS
Lead Status Breakdown
Undercollection, in-pipeline follow-up, not reached and lost leads — current period
| undercollection Leads | in pipeline follow up leads | not reached leads | New Tickets Sold (Total) | Lost leads |
|---|
B2B Sales
| B2B Sales new tickets revenue (EGP) | B2B Sales new tickets number | B2B new tickets Target (EGP) | Achievement (%) B2B | B2B Pipeline (# open) | B2B Pipeline Value (EGP) | Companies Approached (B2B) |
|---|---|---|---|---|---|---|
Training Programs — Summary
| Training Programs Name | Status | Target Tickets | Tickets Closed | Target Revenue | Sales Revenue | Achievement (%) Training Programs | Planned Start Date | Actual Start Date | Planned End Date | Actual End Date | Program Notes / Focus |
|---|
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
| Brand | Cash In - # Transactions | TOTAL Cash In (EGP) | Total Cash Out (EGP) | Net Cash Flow (EGP) |
|---|---|---|---|---|
| IMFND |
Cost Base & Subscriptions
Fixed + variable · IMFND-specific tools
| Brand(s) Served | Subscription / Tool | Monthly Cost (EGP) | Billing Cycle | Renewing Date | Payment Method | Status | Notes |
|---|
Training Programs — Delivered
Executive summary · current period
| Training Programs Delivered | Running Diplomas | New Diplomas | Online Courses Tickets | Offline Courses Tickets | Refunds (#) | Refund Value (EGP) | Top Program | Top Program Revenue (EGP) |
|---|---|---|---|---|---|---|---|---|
Training Programs — Summary
| Training Programs Name | Status | Target Tickets | Tickets Closed | Target Revenue | Sales Revenue | Achievement (%) Training Programs | Planned Start Date | Actual Start Date | Planned End Date | Actual End Date | Program Notes / Focus |
|---|
Team Scorecards
Delivery capacity, team scorecards and tracking gaps — current period
Content
Published output and platform performance — current period
Total Content Output
Reels Published
AI Reels Published
Articles Published
Carousels Published
Static Published
Emails Sent - Number of Clients
Email Conversion (%)
Bulk WhatsApp Sent - Number of Clients
Bulk WhatsApp Conversion (%)
Total Platform Views
Total Platform Engagement
Total Platform New Followers
| Platform | Views | engagment | new followers |
|---|
Lead Status Breakdown
Undercollection, in-pipeline follow-up, not reached and lost leads — current period
| undercollection Leads | in pipeline follow up leads | not reached leads | New Tickets Sold (Total) | Lost leads |
|---|
Active Projects & Deadlines
| Brand | Name of the task | Deadline | satus | notes |
|---|
AS Dashboard
Health score
Executive Home
AS at a glance · current period
ACCOUNT INTELLIGENCE BRIEFING
AS Business Health
Health Score
Total Revenue (EGP)
Achievement (%) - Revenue
Total ROAS
Total Leads
New Tickets Sold
Achievement (%) - Tickets
Top Program
Top Program Revenue (EGP)
Total Revenue combines B2C + B2B but isn't consolidated into one monthly line yet — a flagged tracking gap.
Key Metrics
Every tracked metric for AS · current period
Total Revenue (EGP)
Revenue Target (EGP)
Achievement (%) - Revenue
New Tickets Sold (Total)
New Tickets Target
Achievement (%) - Tickets
Key Metrics
Every tracked metric for AS · current period
Total Leads
New Tickets Sold (Total)
New Tickets Conversion Rate (%)
Organic New Sold Tickets
Organic Conversion Rate (%)
Total Revenue (EGP)
Total ROAS
Lead Status Breakdown
Undercollection, in-pipeline follow-up, not reached and lost leads — current period
| Undercollection Leads | In Pipeline Follow Up Leads | Not Reached Leads | New Tickets Sold (Total) | Lost Leads |
|---|
B2B Sales
| B2B Sales new tickets revenue (EGP) | B2B Sales new tickets number | B2B new tickets Target (EGP) | Achievement (%) B2B | B2B Pipeline (# open) | B2B Pipeline Value (EGP) | Companies Approached (B2B) |
|---|---|---|---|---|---|---|
Training Programs — Summary
| Training Programs Name | Status | Target Tickets | Tickets Closed | Target Revenue | Sales Revenue | Achievement (%) Training Programs | Planned Start Date | Actual Start Date | Planned End Date | Actual End Date | Program Notes / Focus |
|---|
Operations
Training cohorts, delivery activity and account status this period.
Training Programs — Delivered
| Training Programs Delivered | Running Diplomas | New Diplomas | Online Courses Tickets | Offline Courses Tickets | Refunds (#) | Refund Value (EGP) | Top Program | Top Program Revenue (EGP) |
|---|---|---|---|---|---|---|---|---|
Training Programs — Summary
| Training Programs Name | Status | Target Tickets | Tickets Closed | Target Revenue | Sales Revenue | Achievement (%) Training Programs | Planned Start Date | Actual Start Date | Planned End Date | Actual End Date | Program Notes / Focus |
|---|
Team Scorecards
Delivery capacity, team scorecards and tracking gaps — current period
Content
Published output and platform performance — current period
Total Content Output
Reels Published
AI Reels Published
Articles Published
Carousels Published
Static Published
Emails Sent - Number of Clients
Email Conversion (%)
Bulk WhatsApp Sent - Number of Clients
Bulk WhatsApp Conversion (%)
Total Platform Views
Total Platform Engagement
Total Platform New Followers
| Platform | Views | engagment | new followers |
|---|
Lead Status Breakdown
Undercollection, in-pipeline follow-up, not reached and lost leads — current period
| Undercollection Leads | In Pipeline Follow Up Leads | Not Reached Leads | New Tickets Sold (Total) | Lost Leads |
|---|
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
| Brand | Cash In - # Transactions | TOTAL Cash In (EGP) | Total Cash Out (EGP) | Net Cash Flow (EGP) |
|---|---|---|---|---|
| AS |
Cost Base & Subscriptions
Fixed + variable · AS-specific tools
| Brand(s) Served | Subscription / Tool | Monthly Cost (EGP) | Billing Cycle | Renewing Date | Payment Method | Status | Notes |
|---|
Active Projects & Deadlines
| Brand | Name of the task | Deadline | satus | notes |
|---|
Oligence Dashboard
Health score
Executive Home
Oligence at a glance · current period
AGENCY INTELLIGENCE BRIEFING
Oligence Business Health
Health Score
Total Revenue - Agency (EGP)
Achievement (%)
Total cash in / collected - Agency (EGP)
Pending / outstanding (EGP)
Overdue (EGP)
Top Delivered Service revenue
Marketing Metrics
Total Revenue - Agency (EGP)
Achievement (%)
Companies Approached
Pipeline - Quotation (#)
Pipeline - Quotation value
Content
Delivery mix and platform performance — from Rana's content log, current period
On-Time Delivery (%)
Defect Rate (%)
Fulfillment Time Average
Total Leads (WhatsApp + Leads)
Content by Brand
Content output and delivery status, by Brand — current period
| Brand | Total Outputs | Published | Ready to Publish | In Progress | Approvals Pending | Video & Production | AI Video | Carousels | Static Posts | Copies Written | Shoots |
|---|
Platform Performance
Total across all platforms, plus per‑platform breakdown
Total Platform Views
Total Platform engagment
Total Platform New Followers
Total Platform visits
| Platform | Views / Impressions | Engagment | New followers | visits |
|---|
Content Delivery by Client
Content output and delivery status, client-facing — current period
| Brand | Total Outputs | Published | Ready to Publish | In Progress | Approvals Pending | Video & Production | AI Video | Carousels | Static Posts | Copies Written | Shoots | On-Time Delivery (%) | Defect Rate (%) | Order Fulfillment Time Average |
|---|
Pipeline
Companies Approached
Pipeline - Quotation (#)
Pipeline - Quotation value
Revenue Recognition
Total revenue, what's landed, and what's still pending or overdue — matches Basant's agency log.
MER - Oligence (blended)
Client Portfolio
7 accounts · sorted by urgency
| Brand | Total Revenue - Agency (EGP) | Total cash in / collected - Agency (EGP) | Total Spend - All-in (EGP) | Pending / outstanding (EGP) | Overdue (EGP) | MER | MoM Growth Rate (%) | services | Top Risk / Escalation |
|---|
Cash Out and Net Cash Flow aren't split by account yet — see Oligence › Finance › Cost Base for the company‑wide total.
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
| Brand | Cash In - # Transactions | TOTAL Cash In (EGP) | Total Cash Out (EGP) | Net Cash Flow (EGP) |
|---|---|---|---|---|
| Oligence |
Cost Base & Subscriptions
Fixed + variable · company‑wide, not yet split by account
| Brand(s) Served | Subscription / Tool | Monthly Cost (EGP) | Billing Cycle | Renewing Date | Payment Method | Status | Notes |
|---|
Team Scorecards
Delivery capacity, team scorecards, tracking gaps and next-step accounts. Each card = one row from either Basant team member / Basant rank / Basant note, or Rana team member / Rana rank / Rana note (both in the OLIGENCE tab) — the same person can appear twice if rated in both blocks.
Active Projects & Deadlines
| Brand | Name of the task | Deadline | satus | notes |
|---|