Business Performance Health
3 brands · current period · own accounts held the line, agency stream slipped
Mixed
Composite score 71
Top-line
Composite ScoreMixed
71
Brands On TrackHealthy
1 / 3
Brands At RiskWatch
2 / 3
The 3 Brands
| Brand | Health | Status | Key Metric | Note |
|---|---|---|---|---|
| IMFND | 92 | Scale | 1.06M EGP revenue (+32.8%) | 90% target achievement · 31.0x MER · 1,748 leads · 114 new tickets |
| AS | 58 | Fix | 200,000 EGP B2C revenue (103% of weekly target) | Revenue Builder not converting · 7–8 leads, 0 signed · B2B pipeline 4 open |
| Oligence | 64 | At Risk | 849,264 EGP revenue | 224K collected (June) · 100K at risk · 525K pending |
AI Brain — Executive Analysis
The 8 signals that matter most across the group this period.
| Type | Severity | Item | Detail | Source |
|---|---|---|---|---|
| Red Flag | Critical | Account‑manager ownership gap | Omnia authored 1 proposal across 20+ accounts; zero client ROI reports. | Team · Oligence |
| Red Flag | Critical | Agency collections shortfall | Only 224K of 849K recognized June revenue landed in the bank. | Finance · Oligence |
| Red Flag | High | AS Revenue Builder not converting | 7–8 leads, 0 signed accounts from the funnel. | Growth · AS |
| Growth | Medium‑High | Vibe Coding scaling cleanly | 39.58x paid ROAS on 161,816 EGP; budget scaled 2.19x. | Growth · IMFND |
| Growth | Medium | CarePort Libya CTWA validated | $0.56–0.76 per conversation vs $5.22 lead‑form cost. | Growth · Oligence |
| Priority | Critical | RED · 100K EGP renegotiation | Confirmed for Jul 6 — escalate if missed. | Finance · Oligence |
| Priority | High | AlMahafez · $7,500 collection | Delayed by client hiring cycle — push before Jul 7. | Finance · Oligence |
| Priority | High | Khaled overtime — sustainability | 90 hrs booked in June across IMFND, CarePort and AS. | People · All |
Cashflow & Collections Alerts
| Level | Source | Issue | Detail | Balance |
|---|---|---|---|---|
| Critical | Oligence · Collections | Only 26% of June revenue collected | 224,264 EGP landed vs 849,264 EGP recognized. | Gap 625K EGP |
| Critical | RED · SEO | 100K EGP in renegotiation | Verbally confirmed for Jul 6, not yet contracted. | 100,000 EGP |
| Warning | AlMahafez | $7,500 delayed | Held up by client's internal hiring cycle. | $7,500 |
| Warning | LinX | $1,000 held | Needs dual‑stakeholder sign‑off. | $1,000 |
CEO Decision Matrix
Scale
- Vibe Coding+100% budget · 39.58× paid ROAS
- CarePort Libya CTWAIncrease deployment · $0.56–0.76/conv
Fix
- Omnia authorship2 proposals + weekly ROI report
- AS Revenue BuilderRebuild funnel from the offer up
Stop
- CarePort Stories7–22 views, zero signal — cut
Automate
- Cash‑flow pipeline viewLive collections dashboard
Escalate
- RED 100K EGPConfirm Jul 6 or escalate
- AlMahafez $7,500Push before Jul 7
Active Projects & Deadlines
Cross-brand roadmap, sorted by due date.
| Brand | Task | Deadline |
|---|---|---|
| Oligence & AS & IMFND | Finance dashboard | Aug 16 |
| Oligence & AS & IMFND | CEO group dashboard | Aug 18 |
| Oligence | CEO agency dashboard | Aug 19 |
| AS | AS website optimization | Aug 20 |
| Oligence | Oligence website — home + form live | Before Aug 20 |
| Oligence | HR dashboard | Aug 24 |
| Oligence | Finalize dispatch exploration | Aug 25 |
| AS | Optimize AS website bot | Aug 25 |
Team Pulse
Overtime and delivery scorecards, across the group.
83
Khaled
Performance Marketer · Scale
90 overtime hrs booked in June, incl. off‑days.
78
Rana
Content & Creative Lead · Optimize
QC gate before content ships needs tightening.
56
Omnia
Digital Account Manager · Coach
1 proposal authored, 0 ROI reports, across 20+ accounts.
IMFND Dashboard
Revenue, paid‑media efficiency, and lead‑to‑new ticket funnel · the engine we own — scaling on Vibe Coding, holding on DME.
Scale
Health score 92
Executive Home
IMFND at a glance · current period
ACCOUNT INTELLIGENCE BRIEFING
IMFND Business Health
Own account · 6 programs tracked · the clearest paid‑media proof point in the portfolio
Health Score
92
Total Revenue
1.06M EGP
Target Achievement
90%
Total ROAS
30×
Leads
1,748
New Tickets
114
MarketingScale
11.92× ROAS
1,748 leads · 34.3K EGP spend
SalesOn Track
114 new tickets
+39% vs target
FinanceOn Track
1.06M EGP
+32.8% revenue vs May
OperationsNot tracked
No ops data
Paid‑media account, not fulfillment
ProjectsWatch
2 open actions
Scale Vibe Coding · audit MBD
🚩 Red Flags 3
High
Cost per new ticket rising
Cost per paid new ticket rose from 11.9 to 15.2 EGP as budget scaled 2.19×. Watch for further efficiency creep before the next scale‑up.
72Finance · IMFND
Medium
Paid ROAS softening
Paid ROAS fell from 15.43× in May to 11.92× in June as spend scaled 2.19×. Still 5–8× above the diploma benchmark, but the trend is worth watching.
60Finance · IMFND
Medium
MBD lagging at 6.19× paid ROAS
The weakest of the 4 active programs — well below Vibe Coding (39.58×) and DME (14.85× paid). Needs an efficiency audit before any further budget.
58Growth · IMFND
📈 Growth Areas 3
Scale Vibe Coding hard
First program to cross a 39.58× paid ROAS ceiling. Budget scaled 2.19× with efficiency intact — the clearest lever in the portfolio for July.
85Growth · IMFND
DME holds as the anchor
37× total ROAS, stable and reliable. Not the growth lever this month, but the base the rest of the portfolio is built on.
70Growth · IMFND
Organic funnel strengthening
Organic new tickets grew from 57 to 71 month‑over‑month — a free lift on top of the paid engine's own gains.
55Growth · IMFND
⚡ Priority for Urgency 3
+100% budget on Vibe Coding
Clearest efficiency lever in the portfolio — 39.58× paid ROAS with room to scale further.
88IMFND
Audit MBD spend efficiency
6.19× paid ROAS is the weakest reading in the portfolio. Hold budget until the audit is complete.
72IMFND
Rotate DME creatives every 14 days
Hold spend rather than scale it — DME is the anchor, not the growth lever, this month.
60IMFND
Key Metrics
Every tracked metric for IMFND · current period
Total RevenueOn Track
1,062,726 EGP
▲ +32.8% vs May
Paid RevenueOn Track
408,500 EGP
11.92× paid ROAS
Organic RevenueOn Track
654,226 EGP
Total − paid revenue
Target Revenue AchievementOn Track
90%
LeadsOn Track
1,748
▲ +126% vs May
Cost per LeadOn Track
19.6 EGP
Ad spend ÷ leads
New Tickets (Total)On Track
114
▲ +39.0% vs target
New Tickets (Organic)On Track
71
▲ from 57 May
New Tickets (Paid)On Track
43
CVR: Total Lead → TicketWatch
6.5%
114 tickets ÷ 1,748 leads
CVR: Organic Lead → TicketWatch
6.5%
CVR: Paid Lead → TicketWatch
6.5%
Ad SpendScaling
34,265 EGP
▲ +119% (2.19×) vs May
Cost / Paid New TicketWatch
15.2 EGP
▼ from 11.9 EGP May
Total ROASScale
31.02×
▼ from 51.13× May
Paid ROASScale
11.92×
5–8× above diploma benchmark
✓ Full template coverage check — Marketing
Tracked this month: Ad Spend, Leads, Cost per Lead, New Tickets (paid + organic), Cost/New Ticket, Lead→New Ticket Rate, MER, Paid ROAS, Total/Paid/Organic Revenue.
Marketing Qualified Leads
Website Traffic
Organic Sessions
Email Subscribers
Brand Awareness
SEO Visibility Score
Cost per Acquisition (CAC)
Click‑Through Rate
Paid Traffic
Blog Posts Published
Blog Traffic
Video Views
Social Posts Published
Content Downloads
Avg Time on Page
ROAS by Program
Where the paid engine is compounding, and where it isn't.
Lead Funnel
Total leads to lost · July 2026
Top Lost Reason60%
Over budget
2nd Lost Reason20%
Not interested
Training Programs — Pipeline
Current bookings vs. capacity, by course
| Program | Booked | Remaining | Capacity | Achievement | Under Collection | Start |
|---|---|---|---|---|---|---|
| Vibe Coding Round 2 | 2 | 28 | 30 | 7% | — | 1 Sep |
| SM Diploma Online | 7 | 23 | 30 | 23% | — | 27 Aug |
| SM Diploma Offline | 12 | 8 | 20 | 60% | — | 22 Aug |
| DM Diploma Online | 2 | 28 | 30 | 7% | — | 28 Aug |
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
Total Cash InOn Track
1,062,726 EGP
Cash In — # TransactionsNot tracked
Pending Nouran's log
Total Cash OutScaling
34,265 EGP
Ad spend — no salary/tools split logged yet
Net Cash FlowNot tracked
Cash In − Cash Out
Revenue & Efficiency Detail
Paid RevenueOn Track
408,500 EGP
Organic RevenueOn Track
654,226 EGP
Total ROASScale
31.02×
Paid ROASScale
11.92×
✓ Full template coverage check — Finance
IMFND is reported as revenue + spend only — cash, margin and working‑capital sit at the company level (see Oligence › Finance).
Gross Margin %
Operating Cash Flow
Burn Rate
Cash Runway
Accounts Receivable (DSO)
Accounts Payable
Operations
Delivery, fulfillment and training cohorts — moved here from Sales Detail.
Training Programs — Delivered
Closed cohorts vs. target, by course
| Program | Target Tickets | Tickets Closed | Target Revenue | Sales Revenue | Achievement |
|---|---|---|---|---|---|
| Not tracked yet — no cohort has completed this reporting period; this table populates once a program closes. | |||||
Online OrdersOn Track
54
Offline OrdersOn Track
45
Refunds (#)Watch
5
Refund ValueWatch
-31,500 EGP
✓ Full template coverage check — Operations
Running Diplomas
New Diplomas
Graduations This Week
On‑Time Delivery
Defect Rate
Capacity Utilization
Content
Published output and platform performance — current period
Articles PublishedOn Track
5
Carousels PublishedOn Track
2
Reels PublishedNot tracked
Pending log
AI Reels PublishedNot tracked
Pending log
Emails Sent (# clients)Not tracked
Pending log
Bulk WhatsApp Sent (# clients)Not tracked
Pending log
Total Platform ViewsNot tracked
Pending log
Total Platform EngagementNot tracked
Pending log
Total Platform New FollowersNot tracked
Pending log
| Platform | Views | Engagement | New Followers |
|---|---|---|---|
| Not tracked | Not tracked | Not tracked | |
| Not tracked | Not tracked | Not tracked | |
| Not tracked | Not tracked | Not tracked | |
| TikTok | Not tracked | Not tracked | Not tracked |
| Newsletter | Not tracked | Not tracked | Not tracked |
⚠ Articles/Carousels Published show the same values on AS's sheet for this week — flagged as a possible copy‑paste, not independently confirmed.
AI Signals — IMFND
Growth areas and priorities ranked by impact.
📈 Growth Area Medium‑High
Scale Vibe Coding hard
First program to cross a 39.58× paid ROAS ceiling. Budget scaled 2.19× with efficiency intact — the clearest lever in the portfolio for July.
💡 Next action: +100% budget allocation on Vibe Coding.
85IMFND
⚡ Priority High
Audit MBD, rotate DME creatives
Cost per paid new ticket rose 11.9 → 15.2 EGP as budget scaled. MBD sits at only 6.19× paid ROAS and needs an efficiency audit before further spend.
💡 Next action: rotate DME creatives every 14 days; hold spend, don't scale it.
72IMFND
July Priority
Scale Vibe Coding hard. Hold DME steady on creative rotation.
Vibe Coding gets +100% budget on 39.58× paid ROAS. DME rotates creatives every 14 days rather than scaling spend — it's the anchor, not the growth lever. MBD at 6.19× paid ROAS gets an efficiency audit before any further budget.
AS Dashboard
Personal branding, Revenue Builder and Vibe Coding · a portfolio channel, not yet a revenue channel.
Fix
Health score 58
Executive Home
AS at a glance · current period
ACCOUNT INTELLIGENCE BRIEFING
AS Business Health
Own portfolio · Abdelrahman Sleem · a portfolio channel, not yet a revenue channel
Health Score
58
Total Revenue
Not consolidated
Target Achievement
103%
Total B2C Revenue
200,000 EGP
Total B2C Leads
99
Total B2C New Tickets
20
Total B2B Revenue
Not measured
B2B Pipeline
4 open
Signed Accounts
0
Total Revenue combines B2C + B2B but isn't consolidated into one monthly line yet — a flagged tracking gap.
Vibe Coding (39.58× paid ROAS) is an IMFND paid‑media program cross‑reported under the AS umbrella — it isn't an AS‑originated result. Full detail lives on IMFND › Marketing.
MarketingFix
7–8 leads
Revenue Builder + content · Vibe Coding cross‑ref only
SalesFix
0% conversion
7–8 leads · 0 signed accounts
FinanceGap
Not locked to a line
AS‑only revenue not yet isolated
OperationsWatch
61.1%
Share of combined AS+IMFND overtime
ProjectsFix
1 open gap
Revenue Builder rebuild
🚩 Red Flags 3
High
Revenue Builder not converting
7–8 leads generated via the AS announcement channel in June, but the Revenue Builder funnel produced zero signed accounts.
78Growth · AS
Medium
Revenue not locked to a monthly line
Total AS revenue attribution isn't tracked as a single figure yet — makes it hard to judge whether the channel is viable without a rebuild.
55Finance · AS
Medium
Vibe Coding campaign redirected mid‑flight
Redirected mid‑campaign due to wrong lead‑count information — a data‑hygiene issue that cost execution time.
48Operations · AS
📈 Growth Areas 1
Content production shipped on time
Printed material for offline mastery and the reel shoot with Abdelrahman both landed as planned — the execution layer is working even though conversion isn't yet.
45Growth · AS
⚡ Priority for Urgency 3
Rebuild the Revenue Builder funnel
Campaign traffic is not the problem — conversion is. Rebuild from the offer up.
78AS
Test one new hook
The current offer isn't converting leads — a fresh angle is needed before adding more spend.
60AS
Assign a named delivery lead
AS currently has a media buyer, not a delivery owner — that gap is why leads aren't converting into signed accounts.
65AS
Key Metrics
Every tracked metric for AS · current period
⚠ As shown on the AS · Marketing, Sales & Finance slide
This table's values are identical to IMFND's row (Total Revenue 1,062,726 EGP, Leads 1,748, etc.) — reproduced literally below since that's what the source shows; flagged rather than silently corrected. AS's own verified metrics (Announcement Leads, Revenue Builder, tickets) follow underneath.
Total RevenueUnverified
1,062,726 EGP
+39.0% vs target
Paid RevenueUnverified
408,500 EGP
11.92x paid ROAS
Organic RevenueUnverified
654,226 EGP
Total − paid
Target Revenue AchievementUnverified
90%
LeadsUnverified
1,748
+39.0% vs target
Cost per LeadUnverified
19.6 EGP
Ad spend / leads
New Tickets (Total)Unverified
114
+39.0% vs target
New Tickets (Organic)Unverified
71
New Tickets (Paid)Unverified
43
CVR: Total Lead → TicketUnverified
6.5%
CVR: Organic Lead → TicketUnverified
6.5%
CVR: Paid Lead → TicketUnverified
6.5%
Ad SpendUnverified
34,265 EGP
Cost / Paid New TicketUnverified
15.2 EGP
Total ROASUnverified
11.92×
Paid ROASUnverified
11.92×
B2C Sales
Aug 1–9, 2026 · weekly target vs actual
B2C SalesOn Track
200,000 EGP
103% vs 195,000 EGP target
New Tickets (Converted)On Track
20
Fresh LeadsOn Track
99
Converted — Organic / Old Data / PaidMix
8 / 12 / 0
40% organic · 60% reactivated · 0% paid
B2B Pipeline
4 open opportunities, current period
B2B Pipeline (# open)On Track
4
B2B Pipeline ValueNot tracked
Quotation values not logged yet
B2B New Tickets RevenueOn Track
Hassan Allam confirmed
Payment expected this week
Companies Approached (B2B)On Track
8
Monthly outreach total
| Account | Stage | Next Step |
|---|---|---|
| Mohandessin El Dokki | Quotation Sent | Meeting Monday 3 PM |
| Misr Insurance | Proposal Sent | Feedback expected |
| Nahdi | Meeting Set | Waiting for data |
| Hassan Allam | Confirmed | Payment expected this week |
Training Programs — Pipeline
Current bookings vs. capacity, by course
| Program | Booked | Remaining | Capacity | Achievement | Under Collection | Start |
|---|---|---|---|---|---|---|
| Vibe Coding Round 2 | 2 | 28 | 30 | 7% | — | 1 Sep |
| SM Diploma Online | 7 | 23 | 30 | 23% | — | 27 Aug |
| SM Diploma Offline | 12 | 8 | 20 | 60% | — | 22 Aug |
| DM Diploma Online | 2 | 28 | 30 | 7% | — | 28 Aug |
Operations
Training cohorts, delivery activity and account status this period.
Training Programs — Delivered
| Program | Target Tickets | Tickets Closed | Target Revenue | Sales Revenue | Achievement |
|---|---|---|---|---|---|
| Not tracked yet — no cohort has completed this reporting period; this table populates once a program closes. | |||||
Attribution Snapshot
| Stream | Own portfolio |
| June revenue | Not measured |
| Efficiency | Not converting |
| Team | Khaled (Media) · Rana (Content) |
| Health | Fix |
June Activity
| Printed material | Offline mastery — done |
| Reel shooting | With Abdelrahman — done |
| Vibe Coding campaign | Redirected mid‑flight |
| Leads (announcement channel) | 7–8 |
✓ Full template coverage check — Operations
AS is a portfolio channel, not a fulfillment operation — the template's ops metrics don't apply.
On‑Time Delivery
Inventory Turnover
Capacity Utilization
Defect Rate
Supplier Lead Time
Content
Published output and platform performance — current period
Articles PublishedUnverified
5
Same value as IMFND's row — flagged, not confirmed
Carousels PublishedUnverified
2
Same value as IMFND's row — flagged, not confirmed
Reels PublishedNot tracked
Pending log
AI Reels PublishedNot tracked
Pending log
Emails Sent (# clients)Not tracked
Pending log
Bulk WhatsApp Sent (# clients)Not tracked
Pending log
Total Platform ViewsNot tracked
Pending log
Total Platform EngagementNot tracked
Pending log
Total Platform New FollowersNot tracked
Pending log
| Platform | Views | Engagement | New Followers |
|---|---|---|---|
| Not tracked | Not tracked | Not tracked | |
| Not tracked | Not tracked | Not tracked | |
| Not tracked | Not tracked | Not tracked | |
| TikTok | Not tracked | Not tracked | Not tracked |
| Newsletter | Not tracked | Not tracked | Not tracked |
Finance Snapshot
Cash in / cash out, current period — mirrors Nouran's finance log
Total Cash InOn Track
200,000 EGP
B2C sales, weekly — B2B not yet locked to cash
Cash In — # TransactionsOn Track
18
B2C tickets closed this week
Total Cash OutNot tracked
Pending Nouran's log
Net Cash FlowNot tracked
Cash In − Cash Out
✓ Full template coverage check — Finance
Net Revenue (total)
Gross Margin %
Operating Cash Flow
Burn Rate
Cash Runway
DSO / AP
Tracking Gap
| Gap | Why it matters | Owner | July fix |
|---|---|---|---|
| AS Revenue Builder revenue | Cannot decide to fix or kill the funnel | Khaled + Rana | Assign a delivery lead · attach conversion KPI |
AI Signals — AS
Priorities ranked by impact.
⚡ Priority High
Rebuild the Revenue Builder funnel from the offer up
Campaign traffic is not the problem — conversion is. AS as a whole is still a portfolio channel, not a revenue channel, until this funnel is fixed.
💡 Next action: rebuild the offer, test one new hook, assign a delivery lead (not just a media buyer).
78AS
July Priority
Fix, don't feed. Rebuild the funnel before adding spend.
Revenue Builder gets a rebuild from the offer up, plus one new hook test and a named delivery lead — not just a media buyer. Vibe Coding stays healthy and is already being scaled under IMFND; it doesn't need a separate fix here.
Oligence Dashboard
Services agency · 7 client accounts · delivery is intact, billing discipline is not.
At Risk
Health score 64
Executive Home
Oligence at a glance · current period
AGENCY INTELLIGENCE BRIEFING
Oligence Business Health
Services agency · 7 client accounts · delivery is intact, billing discipline is not
Health Score
64
Total Revenue
849K EGP
Target Achievement
Not tracked
Collected
224K EGP
Outstanding
625K EGP
At Risk
100K EGP
MarketingScale
$0.56–0.76
CTWA cost/conversation · CarePort
SalesAt Risk
7 accounts
2 critical · 2 warning · 2 healthy
FinanceCritical
26% collected
224K of 849K EGP total revenue
OperationsWatch
56/100
Weakest scorecard · Omnia
ProjectsCritical
2 open initiatives
Sprints scoping · Tatweer onboarding
CRITICALOligence · Collections
Only 26% of June revenue collected
224,264 EGP landed in the bank against 849,264 EGP recognized. Delivery is intact — billing discipline is not.
CRITICALRED · SEO
100K EGP in renegotiation
Confirmed for Jul 6 — not yet contracted. Escalate to the CEO desk immediately if the date slips.
WARNINGAlMahafez
$7,500 delayed by client hiring cycle
No dispute on scope or delivery — payment held up internally on the client side.
WARNINGLinX
$1,000 held by dual‑stakeholder approval
Two client‑side stakeholders must both sign off before release.
🚩 Red Flags 3
Critical
Account‑manager ownership gap
Omnia authored one proposal across 20+ accounts this month. Zero client ROI attribution reports left her desk — Khaled and Rana are reporting on their own work to clients.
95Team · Oligence
Critical
Collections shortfall
Only 224K of 849K recognized June revenue landed in the bank. RED (100K), AlMahafez ($7,500) and LinX ($1,000) are all stuck in renegotiation or approval delay.
90Finance · Oligence
High
Workflow gates, not talent, are the risk
Ezzat's transfer request plus repeated multi‑reviewer creative cycles point to one system problem: no signed QC gate and no RACI on briefs.
65Team · Oligence
📈 Growth Areas 2
CarePort Libya CTWA ready to scale
Winning ads validated at $0.56–$0.76 per conversation, well under the $5.22 lead‑form cost.
70Growth · Oligence
Radwan · new SOW opportunity
Green Turf advance collected and satisfaction is high — a natural moment to propose a new scope while the relationship is strong.
55Growth · Oligence
⚡ Priority for Urgency 3
Fix account‑manager ownership
2 authored proposals + 1 ROI report per week from Omnia, non‑negotiable, before onboarding Sprints.
95Oligence
RED · confirm the 100K by Jul 6
The single largest at‑risk balance in the stream. Escalate immediately if the date is missed.
92Oligence
Push AlMahafez before Jul 7
$7,500 delayed by the client's internal hiring cycle — no dispute on scope, just needs a push.
75Oligence
Marketing Metrics
Total RevenueUnverified
1,062,726 EGP
+39.0% vs target — value matches IMFND's row, flag for review
Target Revenue AchievementUnverified
90%
Ad SpendOrganic
0 EGP
Pipeline (# open)Unverified
576
Pipeline Value (EGP)Unverified
10
Companies ApproachedUnverified
200
Lead Funnel
July 2026
✓ Full template coverage check — Marketing
The Total Revenue, Pipeline and Companies Approached figures above match IMFND's/other brands' rows exactly — likely a copy‑paste carried over in the source. Left as‑is pending confirmation rather than guessed at.
Marketing Qualified Leads
Website Traffic
Social Engagement Rate
Brand Awareness
SEO Visibility Score
CAC / ROAS (blended)
Blog / Video / Social Content
Content
Delivery mix and platform performance — from Rana's content log, current period
Total OutputsJune
65
Ready to PublishOn Track
64
In ProgressWatch
1
Approvals PendingWatch
3
Video & ProductionOn Track
100%
Share of delivery mix
AI VideoMix
33%
CarouselsMix
33%
Static PostsMix
33%
Copies Written / ShootsNot tracked
Pending log
On‑Time Delivery / Defect RateNot tracked
Pending log
Leads (WhatsApp + Leads)Not tracked
Pending log
Top Delivered ServiceOn Track
Video & Production
6 of 6 clients
Platform Performance
Total across all platforms, plus per‑platform breakdown
Total Platform ViewsNot tracked
Pending log
Total Platform EngagementNot tracked
Pending log
Total Platform New FollowersNot tracked
Pending log
| Platform | Views / Impressions | Engagement | New Followers | Visits |
|---|---|---|---|---|
| Not tracked | Not tracked | Not tracked | Not tracked | |
| Not tracked | Not tracked | Not tracked | — | |
| Not tracked | Not tracked | Not tracked | Not tracked | |
| TikTok | Not tracked | Not tracked | Not tracked | Not tracked |
Client‑level content detail stays in the separate Oligence client dashboard — this stays agency‑general.
CRITICALOligence · Collections
Only 26% of June revenue collected
224,264 EGP landed in the bank against 849,264 EGP recognized. Delivery is intact — billing discipline is not.
CRITICALRED · SEO
100K EGP in renegotiation
Confirmed for Jul 6 — not yet contracted. Escalate to the CEO desk immediately if the date slips.
WARNINGAlMahafez
$7,500 delayed by client hiring cycle
No dispute on scope or delivery — payment held up internally on the client side.
WARNINGLinX
$1,000 held by dual‑stakeholder approval
Two client‑side stakeholders must both sign off before release.
INFOSprints
New 86K/mo account — scope undefined
No delivery lead or SOW yet. Kickoff must land Day 1 of July.
Revenue Recognition
Total revenue, what's landed, and what's still pending or overdue — matches Basant's agency log.
Total RevenueJune
849,264 EGP
Collected (EGP)Verified
224,264
26% of total revenue
Outstanding (EGP)Watch
625,000
74% not yet in the bank
Contracted · PendingIn Pipeline
525,000
Signed, not yet collected
At Risk · RenegotiationCritical
100,000
RED · confirm Jul 6
Target Attainment by Key Metric
% of June total revenue, by collection status
Cost Base & Subscriptions
Fixed + variable · company‑wide, not yet split by account
Salaries (all‑in)Estimate
~262,500 EGP
IMFND Ad SpendShared
34,265 EGP
CarePort Ad Spend (35% billable)Pending
$187
Fixed Run‑RateEstimate
~300K EGP/mo
Not itemized per account — tracking gap
Cash‑In Payments (#)Not tracked
Count pending
Number of distinct receipts, not yet logged per brand
MER (Blended, Oligence)Not tracked
Pending Nouran's log
| Subscription / Tool | Brand(s) Served | Monthly Cost | Billing Cycle | Renewing | Payment Method | Status |
|---|---|---|---|---|---|---|
| Not tracked yet — awaiting Nouran's subscriptions log. This table populates automatically once entries are added to the sheet. | ||||||
✓ Full template coverage check — Finance
Tracked: Net revenue, collections mix, cost base. No treasury/cash‑balance data was submitted for the agency this month.
Gross Margin %
Operating Cash Flow
Burn Rate
Cash Runway
Accounts Receivable (DSO)
Accounts Payable
June Collected Cash Log
| Date | Client | Service | Amount (EGP) |
|---|---|---|---|
| Jun 03 | Mohamed Radwan | Personal Branding · installment 3 (final) | 50,000 |
| Jun 05 | CarePort | Content · installment 2 (part A) | 75,000 |
| Jun 07 | RED | SEO · 2 months payment | 54,264 |
| Jun 10 | CarePort | Content · installment 2 (part B) | 25,000 |
| Jun 16 | Mohamed Radwan | Green Turf · advance | 20,000 |
| Total collected | 224,264 | ||
Client Portfolio
7 accounts · sorted by urgency
| Client | Service | Status | Note | Total Revenue | Cash In (Collected) | Outstanding | Cash Out | Net Cash Flow |
|---|---|---|---|---|---|---|---|---|
| RED | SEO | Critical | 100K in renegotiation, confirm Jul 6 | 154,264 EGP | Not tracked | Not tracked | Not tracked | Not tracked |
| Sprints | New account | Critical | Scope + delivery lead undefined | 86,000/mo | Not tracked | Not tracked | Not tracked | Not tracked |
| AlMahafez | Consulting | Warning | Delayed by client hiring cycle | $7,500 | Not tracked | Not tracked | Not tracked | Not tracked |
| LinX | Retainer | Warning | Held by dual‑stakeholder approval | $1,000 | Not tracked | Not tracked | Not tracked | Not tracked |
| Tatweer | AI video · MEA onboarding | On Track | Contract + SOW sign‑off this week | — | Not tracked | Not tracked | Not tracked | Not tracked |
| CarePort | Content · Libya CTWA | Healthy | CTWA validated at $0.56–0.76/conv, ready to scale | 100,000 EGP | Not tracked | Not tracked | Not tracked | Not tracked |
| Mohamed Radwan | Personal Branding · Green Turf | Healthy | New SOW opportunity while satisfaction is high | 70,000 EGP | Not tracked | Not tracked | Not tracked | Not tracked |
Cash Out and Net Cash Flow aren't split by account yet — see Oligence › Finance › Cost Base for the company‑wide total.
✓ Full template coverage check — Sales
Win Rate
Sales Cycle Length
Pipeline Coverage
Quota Attainment
New Opportunities
Churn Rate
Team Scorecards
Delivery capacity, team scorecards, tracking gaps and next-step accounts.
83
Khaled
Performance Marketer · Scale
90 overtime hrs booked in June, incl. off‑days.
78
Rana
Content & Creative Lead · Optimize
QC gate before content ships needs tightening.
56
Omnia
Digital Account Manager · Coach
1 proposal authored, 0 ROI reports, across 20+ accounts.
✓ Full template coverage check — Operations
Oligence is a services agency, not a fulfillment operation — capacity here is measured by team delivery, not inventory.
On‑Time Delivery
Inventory Turnover
Order Fulfillment Time
Operating Cost per Unit
Capacity Utilization
Defect Rate
Supplier Lead Time
Energy Cost per Unit
AI Signals — Oligence
Growth areas and priorities ranked by impact.
📈 Growth Area Medium
CarePort Libya CTWA ready to scale
Winning ads validated at $0.56–$0.76 per conversation — far below the $5.22 lead‑form alternative.
💡 Next action: increase budget deployment in July.
70Oligence
⚡ Priority Critical
Fix account‑manager ownership before scaling delivery
Omnia touched 20+ accounts but authored one proposal and zero ROI attribution reports. Khaled and Rana are reporting on their own work to clients.
💡 Next action: 2 authored proposals + 1 ROI report per week, non‑negotiable.
95Oligence
July Priority
Own accounts pay for July. Agency accounts have to become collectible again.
Delivery quality is not the problem — collections and account‑manager attribution are. Confirm RED's 100K by Jul 6, push AlMahafez before Jul 7, and put a real ROI‑reporting cadence under Omnia before onboarding Sprints.